PRINCE Focus areas

F & B Investment

Our goal is to provide value to our shareholders by generating attractive risk-adjusted returns over the long-term.


Delivering affordable healthcare to India's 1.25 billion population presents enormous challenges and great opportunities for International collaborations.


The robust inflow of foreign tourists as well as increased tourist movement within the country makes hospitality industry one of the key drivers for growth of the Indian economy.

Financial Services

To support entrepreneurs at every stage of their development from idea to IPO, the PRINCE Holding plans to set up GFRC.


Widely known as the “Knowledge Diaspora”, the HNI community can play a lead role in the education, training and research segments, creating a knowledge based society.


Sports and sports training offer great potential for the participation of the HNI community due to the changing economic scenario and favorable demographics.


Promotion of art, culture and heritage is one of the prime mottos of PRINCE consortium whereby addressing the yearning of the HNI community, to connect back to their roots.

Investment Philosophy

Our investment philosophy is to own good businesses at attractive valuations. We seek to invest in businesses that have increasingly relevant products or services, sustainable competitive advantages, quality management teams and ethical business practices. Once a company clears these gates, we perform a detailed valuation analysis to confirm that the investment will yield an attractive risk adjusted return.

Investment Process

We follow a company-specific investment process to evaluate the intrinsic value of the company based on the future relevancy of the company’s products or services, its sustainable competitive advantages and management. Once we determine that a company’s intrinsic value is increasing, we perform a detailed valuation analysis to understand the underlying fundamentals and economics of the company. This results in a three-year range of outcomes for the stock and an assessment of the risk of permanent loss of capital. We monitor a company’s stock price until it falls to a level that generates an acceptable, risk-adjusted expected internal rate of return and initiate a position based on the expected return profile. Portfolio management sets position sizes according to a proprietary “core” and “opportunistic” capital framework. All positions have a core component, which is based primarily on the risk of permanent loss of capital. For certain positions, opportunistic capital is invested on top of the core position. This approach allows us to take advantage of short-term volatility within our long-term holdings.

Risk Management

Risk management is a critical focus at Prince Holding Ltd. Risk is measured, monitored and controlled on an absolute basis. The primary source of risk management is at the individual security level, which includes a detailed analysis of the probability of the permanent loss of capital. There are diversification guidelines that provide an additional layer of risk management at the portfolio level.

Self Descipline

We will sell out of a position entirely if we think a company’s products or services will be less relevant in the future than they are now, or if there is significant deterioration in the company’s sustainable competitive advantages, management or ESG factors. The investment team constantly monitors our investments to ensure that we have just as much discipline when we sell as when we buy.

Resposible Investment Approach

At Prince Holding Ltd, we follow a responsible investment approach to understand the full impact of a company. We carefully consider a company’s environmental, social and governance (ESG) factors. This approach has been in place since the firm’s founding. By incorporating ESG factors into our fundamental investment process, we can identify risks and opportunities that the market may have ignored, and identify responsible companies.